Selected work

Results, not
promises.

Three case studies from recent client work in the Bergamo and Lombardy area. Each shows a different service, a different type of business, and a different kind of problem.

Ristorante Bellavista
Fine Dining & Hospitality · Bergamo Alta, Lombardy

Ristorante Bellavista

+340%
online reservations · 3 months

Ristorante Bellavista has been one of Bergamo Alta's most respected tables for over a decade. Their food, the setting, the service — all exceptional. Their website, when we first saw it, was a 2014 WordPress theme with a mobile-broken layout, stock photography, and a reservations flow that required three clicks and a phone call. We redesigned around their actual photography, simplified the information architecture to five focused pages, and replaced the reservation friction with a single inline booking widget. Reservations from the website grew 340% in three months.

+340% online reservations Mobile: 2014 → 2024 Bounce rate −62% Avg session: +145%
Service: Business Website Design
Artisan Leather Goods · Costa Volpino, Bergamo

Laboratorio Crespi

+240%
direct retail revenue · 8 months

Three generations of Crespi family have been producing hand-stitched leather goods in Costa Volpino since 1978. Their craft was exceptional. Their brand was a WordArt logo from 2003 and inconsistent product labels. The rebrand created a mark inspired by the stone arch motifs of Bergamo Città Alta — geometric, confident, unmistakably Italian. Paired with a warm craft-appropriate colour system and a proper typographic hierarchy, the new brand allowed the product quality to be the story rather than working against it. Direct retail revenue grew 240% in the following 8 months.

+240% direct revenue Brand identity from scratch Print + digital system New packaging range
Service: Brand Identity Design
Laboratorio Crespi
Optika Merone
Optical Retail · Bergamo, Lombardy

Optika Merone

+280%
online sales · 5 months

Optika Merone had a functioning e-commerce store — Prestashop 1.6, built in 2013, last updated in 2018. It processed orders, but the experience was slow, cluttered, and clearly old. Their in-store conversion rate was 68%. Their online conversion rate was 0.4%. We redesigned the entire store: homepage, category pages, a product detail page rebuilt around the specific needs of eyewear (correct prescription information, frame measurement display, try-before-you-buy confidence signals), and a simplified checkout. Online sales grew 280% in 5 months. Their online conversion rate reached 3.8%.

+280% online sales Conv. rate: 0.4% → 3.8% Mobile-first redesign Full checkout rebuild
Service: E-commerce Store Design
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